This guide walks you through connecting Calendly to TrackBee. Once connected, every Calendly booking automatically sends lead events to your ad platforms, so you can track and optimise for leads directly inside Meta, Google, Pinterest and TikTok.
What this integration does
When someone books a meeting through your Calendly link, TrackBee picks up that event and forwards it to your connected ad platforms:
Meta — sends a Lead event via the Conversions API
Google Ads — creates a new conversion action for leads
TikTok — sends a Lead event via the Events API
Pinterest — sends a Lead event via the Conversions API
This means you can optimise your ad campaigns for actual bookings rather than just page views or clicks.
Prerequisites
Before you start, make sure you have:
A Calendly account (any plan that supports personal access tokens)
A TrackBee account with at least one store connected
At least one ad platform (Meta, Google, TikTok or Pinterest) already connected in TrackBee
Step 1: Create a Personal Access Token in Calendly
TrackBee needs an API key to receive booking events from Calendly. You create this key inside your Calendly account.
Log in to your Calendly account
Navigate to Integrations & apps
Scroll down and select API & Webhooks
Click Generate new token
Give your token a name (e.g. "TrackBee")
Click Create token
Copy the token immediately and store it somewhere safe. You won't be able to see it again.
For detailed instructions from Calendly, see their official guide on personal access tokens.
Step 2: Connect Calendly in TrackBee
Now head over to TrackBee to link your Calendly account.
Log in to your TrackBee account
Go to Your Stores and select the store you want to connect
Scroll down to the Leads section
Find the Calendly card and click Connect
Paste your Calendly API key into the input field
Click Connect to save
That's it! TrackBee will now automatically register your Calendly bookings as lead events.
Step 3: Verify the connection
After connecting, TrackBee automatically sets up the right events on your ad platforms:
Google Ads — a new conversion action for Calendly leads is created in your account
Meta, TikTok & Pinterest — Lead events will start appearing once bookings come in
To confirm everything is working, have someone book a test meeting through your Calendly link and check that the lead event shows up in your ad platform's event manager.
FAQ
Do I need to connect each ad platform separately?
No. As long as your ad platforms are already connected in TrackBee, Calendly lead events are automatically forwarded to all of them.
Does this work with Calendly team accounts?
Yes. Just make sure the personal access token is created by someone with the right permissions on your Calendly account.
Need help?
If you run into any issues, reach out to us via the chat widget in the bottom right corner. We're happy to help you get set up!