What will TrackBee send
When you turn on Profit optimization, TrackBee sends every order to Snapchat a second time. This second event is a Snapchat custom event (Custom Event 1 to 5). The value of this events is the profit of the order (so not the revenue).
Keep in mind that your normal Purchase event stays exactly the same. Your ROAS, purchase counts and current campaigns keep working as before!
Enable the POAS feature in TrackBee
Open your Snapchat setup in TrackBee.
Go to the Profit optimization step.
Click on Select a slot
4. Under “Custom event slot”, pick a slot from the dropdown. Make sure that no warnings are appearing.
How to Pick a Slot:
Snapchat only gives you 5 custom event slots, and TrackBee needs one of them for profit. Pick a slot nothing else is using!
If another tool (an app, a pixel, a tag manager) already sends events to that slot, those events and your profit get mixed together in Snapchat, and your POAS numbers won’t be reliable.
TrackBee checks this for you. If a slot received events in the last 28 days, you’ll see the warning “Custom Event * has been used recently”. If you see it, pick another slot. It doesn’t matter which one, as long as there’s no warning!
5. Now, click Enable
6. Click Finish to complete the setup.
You can change the slot later with the Edit button.
See profit in Snapchat Ads Manager
Snapchat doesn’t show custom events by default. You add the columns yourself.
Go to ads.snapchat.com and open Manage Ads.
Click Columns above your campaign table.
In the left menu, click Conversions.
Find the custom event you picked in TrackBee, for example Custom Event 2.
Tick the Total box for that event.
Click Apply.
You’ll now see a column like “Custom Event 2 Total” in your campaign, ad set and ad views.
Need Help?
We understand if this setup can be a little confusing, so don’t hesitate to reach out to our support team if you have any questions about the Snapchat POAS feature. We're always happy to help!