Introduction
When you turn on customer segmentation within TrackBee, we create a custom conversions for you inside your Snapchat Ads Manager. This creates two new custom conversions:
New Customer Purchase (TrackBee): purchases from customers who buy from your store for the first time.
Returning Customer Purchase (TrackBee): purchases from customers who have bought from your store before.
Each one comes with a value, which shows the revenue from those purchases.
Snapchat doesn’t show these columns by default. You add them yourself in Ads Manager, which takes about a minute.
How to Add the Columns in Snapchat Ads Manager
Navigate to Ads Manager
Go to Snapchat Ads Manager and open Manage Ads.
Open Customize Columns
Above the campaign table, click Columns, then choose Customize Columns.
Go to Custom Conversions
In the menu on the left, click Custom Conversions. Under TrackBee Pixel you’ll find the TrackBee conversions.
Select the four conversions
Under Custom Conversions, check these boxes:
Returning Customer Purchase (TrackBee)
New Customer Purchase (TrackBee)
Returning Customer Purchase (TrackBee) Value
New Customer Purchase (TrackBee) Value
Click Apply
Save your changes by clicking Apply:
That’s it!
The new columns now show up in your campaign table. Scroll to the right to find them. Hover over a column name to see the full name:
Good to Know
The columns will show a dash or 0 until a purchase has come in after you turned on customer segmentation.
Snapchat can also take up to 48 hours to report conversions, so give it a bit of time before you check the numbers!
If you have any questions, reach out to our support team. We’re always happy to help!