By connecting Microsoft Ads with TrackBee, you can send conversion data directly to Microsoft Ads, enabling more accurate tracking and better insight into your campaign performance. Follow the steps below to set it up.
Note: If you experience any difficulties or complications during setup, please reach out to our trusty customer support team!
Getting started
Since the Conversions API is currently in Beta, you'll first need to ask Microsoft Ads Support or your Microsoft Account Manager to enable it for your account. This can take up to a week, though in our experience it typically only takes a couple of days.
How to Set it Up:
Once confirmed that the capability is enabled for your account go to Conversions > UET Tag in the side bar.
Localize the UET Tag you want to send conversion data to and click the pencil icon next to its name (appears when hovering over the row).
You don't need to make any changes on this screen, unless the Industry field is not yet filled in.
Select "Use Conversions API".
Note: this option will only be visible once the Conversions API beta has been enabled for your account by your Account Manager or Microsoft Ads Support.
Copy the token that is shown here:
Paste the token into the corresponding field when connecting Microsoft Ads to your store.
Completion
And that's it! Once connected, TrackBee will automatically send your conversion data to Microsoft Ads via the Conversions API — giving you more reliable data and better insight into your campaign performance.