Introduction
TrackBee automatically creates and maintains a Meta (Facebook) audience containing all your Shopify customers. This powerful feature enables you to leverage your existing customer data for advanced targeting, lookalike audiences, and campaign optimization within Meta's advertising platform.
How It Works
To enable this feature, head-over to your store overview and select the store you want to activate the feature for.
Scroll down to the active Meta connection (Requirement for this feature) and toggle on the "Meta Custom Audience Sync":
TrackBee will now automatically fetch all customers from your Shopify store and creates a Meta audience called "TrackBee - All Customers". This audience is continuously updated with new customers every 5-15 minutes, ensuring your Meta campaigns always have access to your latest customer data.
Using Your Customer Audience
Once the audience is ready in your Meta dashboard, you can use it in several ways:
Advantage+ Campaign management
You can select "TrackBee - All Customers" audience for Advantage+ campaigns underneath Audience Suggestions, helping improve targeting and campaign performance. Learn more
Lookalike Audience Creation
Use your customer audience as the source for creating lookalike audiences to reach new potential customers who share characteristics with your existing customer base. Learn more
Audience Segmentation
Set the audience as "Existing Customers" under the Audience segments in your Meta campaigns. Learn more
Benefits
Improved Targeting: Leverage your customer data for more precise audience targeting
Better Campaign Performance: Use proven customer profiles to find similar high-value prospects
Enhanced Analytics: Distinguish between new customer acquisition and existing customer engagement
Automated Management: No manual audience uploads or maintenance required
Important Notes
The initial sync may take several hours to complete, especially for stores with large customer databases
The audience will appear as "TrackBee - All Customers" in your Meta Ads Manager
New customers are automatically added every 5-15 minutes after the initial setup
The audience includes customers from the past 2 years to ensure comprehensive coverage
Troubleshooting
If you don't see the "TrackBee - All Customers" audience in your Meta dashboard after several hours, please contact our support team for assistance. Make sure your Meta account is properly connected to TrackBee through the platform settings.