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Why does my revenue differ between TrackBee and Pinterest Ads?

Data inconsistency for Pinterest

Julia avatar
Written by Julia
Updated this week

Introduction

You may notice that the revenue shown in TrackBee's Pinterest Ad Dashboard doesn't match the revenue displayed in your Pinterest Ads Manager. This discrepancy is caused by differences in conversion settings between the two platforms. Luckily, this is super easy to troubleshoot and resolve!

Why This Happens

TrackBee pulls conversion data directly from Pinterest's API using specific attribution settings. If your Pinterest Ads dashboard is configured with different conversion settings than TrackBee uses, this will cause revenue discrepancies.


TrackBee's Pinterest Attribution Settings

TrackBee uses the following configuration for the Pinterest Ad Dashboard:

  • Conversion Window: 30-day click / 1-day view

  • Conversion Date for Daily Reporting: Date of conversion event

If your Pinterest Ads dashboard uses different settings, the numbers will not match.

How to Check Your Pinterest Conversion Settings

Follow these steps to verify your Pinterest Ads attribution settings:

  1. Click the hamburger menu icon (three horizontal lines) at the top-left of the page

  2. Under Analytics, select Conversion insights

  3. Review your current attribution settings:

    • Conversion window

    • Conversion date reporting method


Troubleshoot

To ensure your Pinterest Ads dashboard matches TrackBee's reporting, adjust your Pinterest settings to:

  • Conversion Window: 30-day click / 1-day view

  • Conversion Date for Daily Reporting: Date of conversion event

It should look like this:

Once these settings match TrackBee's configuration, the revenue numbers should align.


Still Seeing Discrepancies?

Please keep in mind that:

Using the conversion booster with discounted products on your webshop, can result in higher revenue reports in Pinterest than expected. The Pinterest app uses the original non-discounted price to forward to your ad account.

If you've verified your settings match and still see differences, please contact our support team with:

  • Screenshots of your Pinterest Conversion insights settings

  • Screenshots showing the revenue difference between TrackBee and Pinterest Ads

  • The URL of your store

We're here to help!

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