Introduction
When setting up the Google Conversion Booster in TrackBee, you might encounter the error “Conversion actions have incorrect primary actions”. This means that the TrackBee order conversion actions are not set as the primary actions in your Google Ads account, or there are other primary actions besides the two TrackBee actions. Proper configuration is essential to ensure accurate tracking and optimization of your ad campaigns. This guide will help you understand why this error occurs and how to fix it.
What Does “Conversion actions have incorrect primary actions” Mean?
In Google Ads, marking conversion actions as “primary” tells the system which actions to focus on for optimization and reporting. The error indicates that:
• The TrackBee conversion actions are not set as primary.
• Other conversion actions are incorrectly marked as primary alongside the TrackBee actions.
This can lead to inaccurate reporting and affect your ad performance since Google Ads may optimize for the wrong conversions.
How to Resolve the Error
Follow these steps to update your Google Ads settings:
1. Sign In to Google Ads: Go to Google Ads and log in.
2. Navigate to Goals > Summary: Click the goals icon in the left bar, then click the conversions drop down and select the Summary.
3. Identify TrackBee Conversion Actions: Locate the two TrackBee purchase conversion actions ( named “ORDER (TrackBee)” and “ORDER_BOOSTER (TrackBee)”).
4. Set TrackBee Actions as Primary (if needed): For each TrackBee action, click on it, select Edit settings, and set to Primary.
5. Set Other Actions as Secondary (if needed): For other conversion actions, click on it, select "Edit settings" and set to Secondary.
6. Confirm Changes: Ensure only the two TrackBee purchase conversion actions are set to Primary.
7. Verify in TrackBee: Return to your TrackBee account, navigate to the Google Conversion Booster setup, and click “Check Setup” to confirm the error is resolved.
By ensuring that only the two TrackBee conversion actions are set as primary in your Google Ads account, you optimize tracking accuracy and improve your campaign performance within TrackBee.