When setting up the Google Conversion Booster in TrackBee, you might encounter the error “Conversion actions have wrong types”. This means that one or more of your conversion actions in Google Ads are assigned incorrect types—for example, the ORDER_BOOSTER conversion action is marked as “Webpage” instead of “Import from clicks”. Correct conversion action types are essential for accurate tracking and optimization of your ad campaigns. This guide will help you understand why this error occurs and how to fix it.

In Google Ads, each conversion action has a specific type that determines how conversion data is collected, such as “Website”, “App”, “Phone calls”, or “Import from clicks”. The error indicates that:

• One or more of your conversion actions have incorrect types.

• For example, the ORDER_BOOSTER conversion action is incorrectly marked as “Webpage” instead of “Import from clicks”.

Incorrect types can lead to inaccurate data and affect your campaign optimization, as Google Ads may not properly record conversions from your ads.

Follow these steps to update the types of your conversion actions in Google Ads:

1. Sign In to Google Ads: Go to Google Ads and log in.

2. Navigate to Goals > Summary: Click the goals icon in the left bar, then click the conversions drop down and select the Summary.

3. Review Your Conversion Actions:

• You will see a list of all your conversion actions.

• Identify the conversion actions with incorrect types (e.g., ORDER_BOOSTER marked as “Webpage” instead of “Import from clicks”).

4. Change the Incorrect Conversion Actions:

• Select the conversion action with the wrong type.

• Click on settings and make sure to adjust to "Import from clicks"

5. Alternative Option: Reconnect Through TrackBee:

If you prefer an automated fix, you can reconnect your Google Ads account through TrackBee:

• Go to your store settings.

• Disconnect the current Google Ads connection.

• Click on “Add Connection” to reconnect.

• Follow the prompts to reconnect your Google Ads account.

• TrackBee will automatically update the conversion action types for you.

6. Verify in TrackBee:

• Return to your TrackBee account.

• Navigate to the Google Conversion Booster setup.

• Click “Check Setup” to confirm that the error has been resolved.

By updating your conversion actions with the correct types, you enhance tracking accuracy and improve campaign performance within TrackBee.